Business Connect Advisors
Our team of Business Connect Advisors have got you covered. Social media, websites, marketing, business planning, strategic planning, human resources, bookkeeping, and accounting; no matter your business issue, our team can help. Check out our team below or contact us today to find out more.
Amy Gormly
BBusHotelMangt, MAICD
As a customer-focused business professional skilled in start-ups, large multinationals, small to medium enterprise, and micro-business leadership, Amy is obsessed with helping you draw out your own business plan or strategy and importantly making these operational, highly impactful and continuously improved.
With over 20 years of experience, Amy has honed her business advising skills so business owners can design, build and execute their plans and strategies with confidence. Amy’s career spans hotel management, medical device commercialisation, quality management and regulatory compliance, workplace emergency management, consulting and advisory, and health workforce planning, program evaluation, feasibility studies and needs analysis for regional, rural and remote communities.
If you are looking for help to build your business plan or strategy, manage your time, or consider an exit strategy or succession plan, Amy would love to help you. Having been there and done that, Amy knows the simple strategies and small steps you can take to move out of your business funk.
Bio
As a customer-focused business professional skilled in start-ups, large multinationals, small to medium enterprise, and micro-business leadership, Amy is obsessed with helping you draw out your own business plan or strategy and importantly making these operational, highly impactful and continuously improved.
With over 20 years of experience, Amy has honed her business advising skills so business owners can design, build and execute their plans and strategies with confidence. Amy’s career spans hotel management, medical device commercialisation, quality management and regulatory compliance, workplace emergency management, consulting and advisory, and health workforce planning, program evaluation, feasibility studies and needs analysis for regional, rural and remote communities.
If you are looking for help to build your business plan or strategy, manage your time, or consider an exit strategy or succession plan, Amy would love to help you. Having been there and done that, Amy knows the simple strategies and small steps you can take to move out of your business funk.
Denise McClelland
Dip. of Health Coaching, Dip. of Fine Art (Photography)
Denise is a fun and energetic business owner with over 18 years of experience in the Health, Wellbeing and Creative Industries. She has built beautiful businesses in Ireland, Brisbane, and Canberra, before returning home to regional NSW to establish her second photography and digital studio space.
Focusing on commercial photography for the last 12 years, Denise has worked with small, medium, and large businesses and events throughout regional and rural NSW. She collaborates with clients to identify opportunities to grow and market their services and products. “I love to assist with small start-ups and online business, opening their doors from remote corners to all areas of Australia”.
Currently a Regional Arts NSW Mentor and educator to over 500 creatives, Denise understands the emotional impact of being in business and is educated in coaching with tools to help with resilience, stress management, time management, prioritisation, and being your best self. Her areas of specialty include Digital Marketing, Online Commerce, Retail, Start-ups, Creative Business, Alternative Health, Spa and Beauty, and Wellbeing, as well as thinking outside the box!
Bio
Denise is a fun and energetic business owner with over 18 years of experience in the Health, Wellbeing and Creative Industries. She has built beautiful businesses in Ireland, Brisbane, and Canberra, before returning home to regional NSW to establish her second photography and digital studio space.
Focusing on commercial photography for the last 12 years, Denise has worked with small, medium, and large businesses and events throughout regional and rural NSW. She collaborates with clients to identify opportunities to grow and market their services and products. “I love to assist with small start-ups and online business, opening their doors from remote corners to all areas of Australia”.
Currently a Regional Arts NSW Mentor and educator to over 500 creatives, Denise understands the emotional impact of being in business and is educated in coaching with tools to help with resilience, stress management, time management, prioritisation, and being your best self. Her areas of specialty include Digital Marketing, Online Commerce, Retail, Start-ups, Creative Business, Alternative Health, Spa and Beauty, and Wellbeing, as well as thinking outside the box!
Location
Blayney, Cabonne, Cobar, Cowra, Forbes, Lachlan, Oberon, Orange, Parkes, Weddin, Dubbo Regional
Dylan Stone
Juris Doctor, Dip. BusAdmin, Dip. HRM, Dip. Leadership and Management.
Dylan holds a Juris Doctor (Law) degree from RMIT University, as well as Diplomas in Leadership and Management, Business Administration, and Human Resources Management.
Dylan’s broad knowledge base and business experience makes him a valuable advisor for any business, particularly those in the retail trade and food service industries. Dylan can assist with business planning, succession planning, WHS, marketing, and social media. Although, his passion areas are start-ups, legal compliance, and human resources.
Dylan is a pillar of the Broken Hill business community. He has owned and operated Stone’s on Argent Café and A Stone’s Throw Catering, co-founded and chaired the NSW Far West Small Business Association, contributed to Barrier Truth as Business Affairs Correspondent, and now runs his own consultancy firm. His passion for the community knows no bounds – from business structures to advertising, time management to hiring.
With Dylan’s support, an intimidating to-do list can easily be accomplished, setting you on the path to business success.
Bio
Dylan holds a Juris Doctor (Law) degree from RMIT University, as well as Diplomas in Leadership and Management, Business Administration, and Human Resources Management.
Dylan’s broad knowledge base and business experience makes him a valuable advisor for any business, particularly those in the retail trade and food service industries. Dylan can assist with business planning, succession planning, WHS, marketing, and social media. Although, his passion areas are start-ups, legal compliance, and human resources.
Dylan is a pillar of the Broken Hill business community. He has owned and operated Stone’s on Argent Café and A Stone’s Throw Catering, co-founded and chaired the NSW Far West Small Business Association, contributed to Barrier Truth as Business Affairs Correspondent, and now runs his own consultancy firm. His passion for the community knows no bounds – from business structures to advertising, time management to hiring.
With Dylan’s support, an intimidating to-do list can easily be accomplished, setting you on the path to business success.
Erica Haskard
Cert. IV in Legal Services, Cert. IV in Fitness
Erica has a career devoted to small business operations in the Far West of NSW. Specialising in start-up and micro-business operations. Erika is highly experienced in Childcare, NDIS & Social services sub-contracting, Fitness and Gyms, Hospitality and Tourism. Erica’s core passion is the development of business growth scalable and attainable within the operational constraints of business owners who remain working in their businesses. Erica’s intimate knowledge and understanding of the Far West’s business and economic culture enables businesses to leverage unique opportunities associated with large business expansion and investment, emerging industry and tourism to build sustainability and growth for local small business.
Bio
Erica has a career devoted to small business operations in the Far West of NSW. Specialising in start-up and micro-business operations. Erika is highly experienced in Childcare, NDIS & Social services sub-contracting, Fitness and Gyms, Hospitality and Tourism. Erica’s core passion is the development of business growth scalable and attainable within the operational constraints of business owners who remain working in their businesses. Erica’s intimate knowledge and understanding of the Far West’s business and economic culture enables businesses to leverage unique opportunities associated with large business expansion and investment, emerging industry and tourism to build sustainability and growth for local small business.
Location
Broken Hill
Business Issues
Disability Sector; Start-up; Book-keeping; Budgeting; Business planning; Digital presence; Social media; Insurance; HR, staffing, and retention; WHS; Strategic planning; Legal/leases/disputes
Specialist Industries
Education and Training; Accommodation and Food Services; Health Care and Social Assistance; Public Administration and Safety
Qualifications
BSB40620 Certificate IV in Legal Services – Paralegal
Diploma in Education
SIS30315 Certificate III in Fitness
SIS40215 Certificate IV in Fitness
CHC30113 Certificate III in Children’s Services
Experience
The Caff 2021 – present
Felicity Haylock
BCom, BCom(Hons)
Felicity is a Marketing Graduate (with Honours) from Dubbo, NSW. She graduated with Distinction from a Bachelor of Commerce – Services Marketing (Tourism and Hospitality) before pursuing her Honours Marketing Degree. Her thesis focused on small, independent businesses – examining what separated thriving businesses from those that fail.
She specialises in all things digital marketing – connecting and converting clients is her passion. A self-declared wordsmith, Felicity writes with purpose – enticing audiences to read on in her marketing communications. Her signature move is killing it on social media through captivating captions.
Felicity’s heart is with small businesses – she loves seeing the impact she has on the little guy. She’s worked with small business for 20 years. Her industries of expertise include retail, tourism, hospitality, financial services, education and construction. When small business owners work with Felicity, they experience growth – more reach, more engagement and more conversion.
From humble beginnings serving customers in her family toy shop, Uncle Pete’s Toys, Felicity ventured to Sydney to complete her degrees before returning to Central West NSW.
Bio
Felicity is a Marketing Graduate (with Honours) from Dubbo, NSW. She graduated with Distinction from a Bachelor of Commerce – Services Marketing (Tourism and Hospitality) before pursuing her Honours Marketing Degree. Her thesis focused on small, independent businesses – examining what separated thriving businesses from those that fail.
She specialises in all things digital marketing – connecting and converting clients is her passion. A self-declared wordsmith, Felicity writes with purpose – enticing audiences to read on in her marketing communications. Her signature move is killing it on social media through captivating captions.
Felicity’s heart is with small businesses – she loves seeing the impact she has on the little guy. She’s worked with small business for 20 years. Her industries of expertise include retail, tourism, hospitality, financial services, education and construction. When small business owners work with Felicity, they experience growth – more reach, more engagement and more conversion.
From humble beginnings serving customers in her family toy shop, Uncle Pete’s Toys, Felicity ventured to Sydney to complete her degrees before returning to Central West NSW.
Rebecca George
BA Tourism Management / BA International Studies
Rebecca’s extensive experience in the tourism industry spans two decades. She has worked in domestic and international tourism and across many sectors, including accommodation, transport, tour operations, attractions and events. In 2016 she founded a small business that represents tourism products across the world; developing and implementing a strategic plan that increases awareness and drives sales across the Australia and New Zealand markets. Rebecca is looking forward to using the knowledge and experience she has acquired from working with medium and large organisations, to help small businesses grow and achieve their goals.
Rebecca holds a double-degree in Tourism Management and International Studies.
She is also an Accredited Mental Health First Aider.
Bio
Rebecca’s extensive experience in the tourism industry spans two decades. She has worked in domestic and international tourism and across many sectors, including accommodation, transport, tour operations, attractions and events. In 2016 she founded a small business that represents tourism products across the world; developing and implementing a strategic plan that increases awareness and drives sales across the Australia and New Zealand markets. Rebecca is looking forward to using the knowledge and experience she has acquired from working with medium and large organisations, to help small businesses grow and achieve their goals.
Rebecca holds a double-degree in Tourism Management and International Studies.
She is also an Accredited Mental Health First Aider.
Location
Mudgee
Business Issues
COVID-19 Disruption; Business planning; Marketing; Sales; Social media
Specialist Industries
Accommodation and Food Services; Arts and Recreation Services; Tourism
Qualifications
BA in Tourism Management and International Studies
Accredited Mental Health First Aider
Experience
Tourism by George (2016-present)
Rebecca Saunders
Bachelor (Hons) Media and Journalism
Rebecca Saunders is a dynamic serial entrepreneur, small business strategist, and passionate advocate for regional businesses. With over 15 years of experience, Rebecca has built and scaled multiple ventures, including taking her video production company from zero to a seven-figure success during the pandemic. Her expertise spans scaling operations, marketing strategy, and fostering community connections, making her an invaluable ally for businesses at any stage.
As the founder of regional businesswomen’s network ‘The Champagne Lounge’ and publisher of ‘Mid-Western Living’ magazine, Rebecca is dedicated to empowering regional business owners to overcome challenges and achieve their goals. She blends her personal experience of growing businesses in diverse environments with a practical, results-driven approach that delivers lasting impact.
Rebecca’s focus lies in helping small businesses navigate common pain points, such as tech overwhelm, visibility struggles, and mindset barriers, while crafting strategies that drive sustainable success. A champion of collaboration and celebrating milestones, she creates spaces where business owners feel seen, supported, and inspired. Her proven track record, passion for small business, and ability to connect deeply with her clients position her as a trusted advisor for driving growth and unlocking potential.
Bio
Rebecca Saunders is a dynamic serial entrepreneur, small business strategist, and passionate advocate for regional businesses. With over 15 years of experience, Rebecca has built and scaled multiple ventures, including taking her video production company from zero to a seven-figure success during the pandemic. Her expertise spans scaling operations, marketing strategy, and fostering community connections, making her an invaluable ally for businesses at any stage.
As the founder of regional businesswomen’s network ‘The Champagne Lounge’ and publisher of ‘Mid-Western Living’ magazine, Rebecca is dedicated to empowering regional business owners to overcome challenges and achieve their goals. She blends her personal experience of growing businesses in diverse environments with a practical, results-driven approach that delivers lasting impact.
Rebecca’s focus lies in helping small businesses navigate common pain points, such as tech overwhelm, visibility struggles, and mindset barriers, while crafting strategies that drive sustainable success. A champion of collaboration and celebrating milestones, she creates spaces where business owners feel seen, supported, and inspired. Her proven track record, passion for small business, and ability to connect deeply with her clients position her as a trusted advisor for driving growth and unlocking potential.
Service NSW Business Connect provides free, independent, tailored business advice from experienced advisors in one‑on‑one sessions. We offer practical insights and business skills development. Services also include events and resources on a range of topics for small business. Central NSW Business HQ is an approved independent provider for Service NSW Business Connect until June 2025.